Titel:
An air transport marketing initiative: are frequent flyer programmes desirable from the point of view of consumer protection and competition law in Europe?

Abstract:
Frequent flyer programmes are a recent marketing strategy introduced first in the US and later also in Europe in connection with deregulation and liberaliza-tion of the markets for air transport. They are very powerful instruments in the hands of airlines both to keep their customers loyal and to keep smaller compet-ing airlines out of the market. The European Commission has not taken a stand about their desirability on the market. The paper looks at the programmes from the standpoint of competition law and consumer protection with the basic as-sumption that they are undesirable on the market. Some proposals for regulating the programmes are put forward in connection with the analyses.

Forfatter:
Lektor Susanne Storm, Institut for Regnskab, Finansiering og Erhvervsjura, Syddansk Universitet

Danske Keywords:
Flybonusprogrammer, lufttransport, EF- konkurrenceret, kartelreglen, artikel 81, misbrug af dominerende stilling, artikel 82, forbrugerbeskyttelse

Engelske Keywords:
Frequent flyer programmes, air transport, EC-Competition law, the cartel rule, Article 81, abuse of dominant position, Article 82, sonsumer protection

År:
2001

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